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Cross-promotion is not just about duplicating content. It is a tool used by creators and brands to stay in touch with their audience on different platforms. In this article, we will share working strategies, common mistakes, and life hacks for cross-promotion on social media. Want to become a pro at social media cross-promotion? Then feel free to read on!
Why Do You Need Cross Promotion?
When you think about how to promote your YouTube channel, you definitely think about promoting it on several platforms at once. This is part of what we are going to talk about. What is cross promotion? The idea is simple: you promote content from your social media accounts on your various platforms simultaneously to increase your metrics and reach as many new audiences as possible. Often, your Instagram followers may not know about your YouTube channel. In this case, cross-promotion will help viewers ‘consume’ all your content on the Internet.
Let’s address another common question: is cross-promotion on social media a trend or an established marketing strategy? According to DataReportal research, more and more viewers are following their favorite creators on several social media platforms at once. This makes sense: a certain type of content can become boring, and viewers need to switch to something alternative without losing touch with the news from the creator they follow. It is difficult to call cross-promotion a trend, as this phenomenon has been around for more than a year and is used by major brands as part of their marketing strategy.
Although we think we have convinced you of the importance of promoting your business on various social networks, we would still like to share a couple more compelling reasons to start cross-promoting your content today:
- Boost Audience Engagement and Loyalty
The more active you are on various social media platforms, the closer you are to your subscribers. This creates the impression that viewers know literally everything about your life, which encourages them to continue following your content and even interact with it.
- Best Free Way of Promotion
Nowadays, it is undeniably challenging to promote your content for free. You have to pay for virtually any promotion. At the same time, cross-promotion is literally the only free method of promoting your social media accounts and content. You do it on your terms, at any time of the day and in any quantity. Nothing but advantages!
- Increase Chances of Being Noticed by Brands
You may be creating compelling content, but still not receiving collaboration offers from your favourite brands. Why does it happen? You simply haven’t been noticed. Brands often focus solely on one social media platform at a time, thereby missing out on talented creators. The solution to this issue is cross-promotion on other platforms as a part of YouTube monetization strategy.
- Effective Marketing Through Personal Brand
In addition to collaborations with brands, you can also earn money from your personal brand. The more your audience trusts you, the more they will buy based on your recommendations. Therefore, cross-promotion across all your social media accounts is literally the key to developing your personal brand.
Types of Cross Promotion
If you thought that cross-promotion was just reposting your content to your other social media accounts, we have good news for you: that’s not the case. You can use other promotion channels within this strategy. We’ll tell you all about them now.
- Between Your Personal Social Media Accounts
Of course, the most popular type of promotion (which even includes Facebook distribution) is that you can use literally all social networks to promote your content. If we are talking about promoting your videos on YouTube, then Instagram, TikTok, Reddit, and X are best suited for cross-promotion. A short teaser of the best moments from the video may be enough to make viewers want to click on the YouTube link.
- Your Personal Social Media Account + Brand Social Media Account
This type of promotion often works on Instagram as a joint post from your account and the account of the brand you are collaborating with. Incidentally, this type of joint post has already been launched on YouTube in test mode. In the meantime, brands on YouTube are actively sharing links to content from creators who participate in advertising.
- Content Creator Social Media Account + Another Content Creator Social Media Account
What could be more effective than collaborating with a creator from your niche? Surely nothing like that has been invented yet. Joint videos on YouTube/TikTok mentioning the creator and joint posts/Reels on Instagram will help in this case, attracting many new viewers.
- Co-branding
Do you have your own brand? Why not promote it through your personal account? Thanks to joint posts on Instagram and the development of the concept of personal branding, viewers are eager to buy things made by the creator they follow. This can be either educational content or a physical product.
- Podcasts Participation
Have you noticed how many creators are entering podcasts? There’s a good reason for that: it’s a unique opportunity to hook a new audience that doesn’t know you on any social media platform. You can just post part of the podcast yourself, and the channel can post either a teaser or a full video featuring you and links to your accounts, which will boost your subscriber count.
Not sure which option to choose? Our Mediacube Tools and Services are always on hand to help with editing teasers, creating cross-promotion strategies and implementing them effectively.
Cross Promotion Examples
Do you think that cross-promotion requires reading a million articles about the best niches for YouTube? We certainly recommend reading our article, but we want to convince you that cross-promotion works for any channel topic. Here are a couple of fairly popular examples.
This year, TikTok and Reels literally exploded with videos from this girl. What is her secret? It’s simple: she takes the best moments from her psychological videos with motivation for girls, makes short videos out of them and posts them on several platforms at once, marking them as full-length videos on YouTube. This is how she generates interest in her content and promotes it literally for free, which gives her impressive views.
You may ask: do giveaways still work? Isn’t that a thing of the past? In fact, our predictions are more optimistic. Contests such as ‘follow 50+ accounts and get an iPhone’ have long been out of fashion. But the format where a brand teams up with a creator or several brands organise a joint contest is showing stunning results. This way, you gain an audience and retain their loyalty, provided you keep developing your social media accounts.
We’re sure that you often come across videos on TikTok, Reels or YouTube Shorts with compilations of funny/epic moments from streams. And in most cases, you may not even know the creator, but the video itself will catch your attention. This is what streamers take advantage of: some make compilations and teasers for future streams themselves, some hire editors for this, and some even pay subscribers for each stream compilation. And it’s really effective to this day.
You’ve probably come across videos that give the impression that two people in a studio with professional microphones are recording a real podcast, but the full version of it is impossible to find. No, you haven’t fallen for clickbait. They have simply created artificial demand. Why do creators do this? Firstly, to generate interest in themselves. Secondly, to make sure that the podcast topic is interesting and worth filming a full-length video. This is not yet the most overused example of cross-promotion, so we recommend taking advantage of it now.
5+ Lifehacks to Start Your Cross Promotion
Does cross-promotion seem like a long and complicated process? Don’t rush to click off this article. We know how to make this process easier. Here are a couple of tips on how you can optimize this promotion method.
- Use AI and Editing Programs to Adapt Content
We know that creating a lot of teasers and videos seem very difficult and time-consuming. Try to consider AI for content creation. Yes, there are tools and programs that can edit videos for you. Here are a couple of our favorites:
- Capcut (With the help of 100+ templates, you can make a bright ready-made teaser.)
- OpusClip (Automatically analyzes long videos and offers variations of clips with the best moments.)
- Quso.ai (The AI selects the key points and makes ready-made videos for Tiktok and YouTube Shorts.)
- Chopcast (The tool makes videos from the top moments of webinars, streams and live broadcasts.)
- Klap (Upload a link to a YouTube video and the automation software will make clips of the best moments.)
- Set a Deadline and Make Analysis
Without clear deadlines for checking your results, it will be quite difficult to control the entire process. It is important not only to develop a competent cross-promotion strategy, but also to devote time to analyzing the figures in order to understand the strengths and weaknesses of the process, correct any shortcomings and use this powerful marketing tool more effectively.
- Add CTA to All Your Social Media
Is the video coming to an end? Don’t forget to mention your other social media accounts, add your usernames, and leave links to your accounts if possible. This way, viewers won’t forget to visit your other social media accounts to watch all your content.
- Do Collabs With Creators from Different Social Media
Making videos for YouTube? Try collaboration with an Instagram creator. The idea is to reach a whole new audience that has never seen you before. In this case, it’s important to choose an interesting content format that is relevant to your niche (although there are some cool exceptions when creators from the science niche have done well in comedy shows, etc.).
- Do 10-15 Sec Video Teaser for Social Media
If we are talking about tools for YouTube creators, we need to mention teasers here, because this is a cool method of promoting new content and live streams directly on your social media accounts. The main rule of such clips is that they should be 10-15 seconds long and include the most interesting and vivid moments of the video. This motivates users to click the link and watch the video itself.
- Make Series of Stories
Are you used to talking about new videos by simply sharing a link in one Instagram story? Break that habit, we have a better idea. Create a whole series of stories: in the first one, you generate interest in the video topic, in the second one, you give a teaser from the video footage, and in the third one, you share a link to the full video. Trust us, it will work much more effectively than just one story.
- Do Teasers for Pinterest
Didn’t expect to see this platform? Yes, you can even promote videos through images and short clips on Pinterest. You can add a link under the photo or a whole teaser, but you need to do it aesthetically, without clickbait, and with high quality.
- Offer Lead-magnets
Do you want people to watch your content to the end and subscribe? As materialistic as it may sound, offer them something in return. It could be an exclusive video, a checklist, a guide, or something unusual that comes to mind. This way, you will give people a benefit and a significant motivation to continue following your content.
- Create Cliffhangers
Wonder how to make viral YouTube Shorts or other videos? Use cliffhangers. The mechanism is quite simple: break one long video into parts and post each part on different social media platforms with links to the previous and future parts. This way, you motivate your audience to visit your other accounts. But the video topic has to be interesting.
Final Thoughts
Cross-promotion is not just a one-off campaign, but an entire ecosystem that allows your accounts to ‘live’ and develop regardless of algorithms and other factors. An important point is that you shouldn’t get stuck on one cross-promotion method forever, you can always successfully combine and test them. The main idea is that the more you promote your content, the more new subscribers you will get.
And the more subscribers you have, the more financial opportunities and new collaborations with brands will be available to you. When the time comes to generate income and it seems like a difficult and long process, try our financial app for creators. It will definitely help you to withdraw income conveniently and quickly in any part of the world.
FAQ on Cross Promotion
In this section, we have collected all the popular questions about cross-promotion so that you can be confident in your abilities and avoid the most obvious mistakes at the very beginning.
- How to Сhoose the Right Cross Promotion Method?
Actually, it’s not that complicated. To make the right choice, rely on your target audience, the format of your content, the skills and available tools for creating content and further promotion. You have to remember that you are not choosing a strategy for life and you can always change it if it’s unsuccessful.
- Can Small Channels Use Cross Promotion?
Of course! This is a great opportunity to quickly promote your young channel without investment and labor. Just be sure to come up with a cool strategy and stick to it.
- Can I Just Copy Paste Content in Different Social Media Accounts?
Of course you can, but we wouldn’t call it cross-promotion. In order for subscribers count to grow, you should still adapt the content to other platforms. Obviously, a teaser on Reddit should be different from a video on Tiktok.
- What are the Main Stages of Launching a Cross Promotion Campaign?
We suggest following this structure: form the goal of cross-promotion, choose the appropriate method, write an implementation plan, find the right partners/necessary materials, prepare materials, publish the first teaser and analyze its result.
