YouTube Will Show Ads Even When a Video Is Paused

YouTube users were quick to react to the change. Last week, there were numerous reports on Reddit about a noticeable increase in the frequency of ads, which the video hosting platform calls “less intrusive.” However, the company did not disclose a possible reduction in the frequency of standard ads. 

You may recall that YouTube has already introduced unskippable ads in 2023, and has also experimented with longer but less frequent ad inserts.

YouTube is not the first to use the pause screen for advertising. Hulu and AT&T have been practicing this for some time. Streaming service Sling TV introduced pause ads back in July this year, but gave users the option to turn them off in the settings. 

By Andrew Masenzov

Andrew Masenzov

Wright at Mediacube. Professional journalist with 15 years of experience, copywriter, movie critic, and marketing Blog editor. He has been working at Mediacube for 4 years and is an expert in YouTube and other social platforms. He has written 500+ pieces of content for the corporate Blog and for third party publications.