YouTube Will Offer Swipe-Based Scrolling for Long Videos, Like Shorts

It is not yet a fact that the feature will be implemented everywhere, The Verge notes. However, the very appearance of such an idea signals possible changes on the platform.

The introduction of an endless feed like on TikTok could radically change the approach to watching videos on YouTube. Currently, users select videos based on thumbnails and titles, often guided by recommendations or their subscriptions. On TikTok, content is played automatically, and users just need to scroll through the feed. This format is considered more effective, as it minimizes the viewer’s efforts and allows the algorithm to quickly adapt to their preferences.

In addition, the transition to an infinite feed could free creators from having to pay much attention to thumbnails and video titles.

However, this innovation also has a downside. An infinite feed assumes that the main role in choosing content for the user will be played by an algorithm, and not the viewer or creator themselves.

By Andrew Masenzov

Andrew Masenzov

Wright at Mediacube. Professional journalist with 15 years of experience, copywriter, movie critic, and marketing Blog editor. He has been working at Mediacube for 4 years and is an expert in YouTube and other social platforms. He has written 500+ pieces of content for the corporate Blog and for third party publications.