YouTube Premium but Cheaper: New Light Subscription

YouTube Premium was launched in 2014 and didn’t immediately find its audience. In general, many people didn’t understand the point of subscribing just to get rid of ads. Nevertheless, as the features were expanded and exclusive tools were added, the audience began to take advantage of Premium’s perks more actively. 

Currently, a YouTube Premium subscription costs around $16, which is pretty impressive for many users. The updated Lite plan will cost a little cheaper: $8.99 per month. Sounds tempting, doesn’t it? However, there are a couple of nuances that need to be talked about.

What is the specialty of YouTube Premium Lite?

Even though a Lite subscription costs 50% less than a regular Premium subscription, it is natural that not all features will be available to users. Thus, the Lite subscription will get rid of some ads (not all of them), but doesn’t include background video playback and 100% use of YouTube Music.

In our opinion, YouTube Premium Lite will be great for those who are contemplating the regular Premium and want to test the functionality of the subscription a little cheaper.

The subscription is currently being tested in Germany, Thailand and Australia. Moreover, Light subscription is being actively developed in India. Will it become a success?

We will continue to follow the development of this news. Meanwhile, read our articles and other news in the Blog section.

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By Veronica Kovalenko

Veronica Kovalenko

Writer at Mediacube. Journalist with 5+ years of experience in fintech, fashion journalism, marketing, and SEO optimization. She has been working at Mediacube for a year and keeps up to date with updates in the world of YouTube, Instagram, Facebook, and TikTok and covers them in the Blog. Her articles count includes more than 400+ expert SEO articles on the topic of business development through marketing.