YouTube is testing multiplayer games on streaming Playables

“We’re beginning to test a new multiplayer feature for a few select games on YouTube Playables. Multiplayer on Playables lets you play games in real-time with other users. We’re starting our tests with two games: Ludo Club and Magic Tiles 3 on desktop and mobile devices. We’re just getting started testing out new features for YouTube Playables with more to come in the future,” YouTube revealed.

Gaming is a critical driver of YouTube engagement, as many of the popular creators leave direct links to the gaming community under their videos. Plus, gaming content generates billions of hours of watch time every year. Thus, playing games on the platform is another way to keep users in the app, although YouTube has not yet shared data on whether there is a benefit to this decision.  

Either way, it’s highly likely that multiplayer games will be another source of content on the platform. So it’s a neat experiment, and it will be curious to see if YouTube Playables will really catch on. 

By Andrew Masenzov

Andrew Masenzov

Wright at Mediacube. Professional journalist with 15 years of experience, copywriter, movie critic, and marketing Blog editor. He has been working at Mediacube for 4 years and is an expert in YouTube and other social platforms. He has written 500+ pieces of content for the corporate Blog and for third party publications.