Unskippable Hour-Long Ads: What’s Happening to YouTube?

Because of ad blockers, creators are deprived of part of their income, which is contrary to YouTube’s policy. Moreover, this is how video hosting motivates users to buy Premium and watch content without ads. But how fair is this?

Now on many English language forums people are complaining about 58-minute-long ads. Although, according to YouTube’s policy, ads can last from 15 to 60 seconds. Don’t believe us? Here, take a closer look!

Honestly, most users still have the option to skip ads after 15 seconds. At the same time, many people who use ad blockers do not have this feature. In fact, we believe that this measure is great, as it does not deprive creators of the profits they deserve.

However, this update does not always work correctly, so ordinary users who do not use an ad blocker can still suffer from it. What do YouTube representatives have to say about this?

“Ads are a vital lifeline for our creators that helps them run and grow their businesses. That’s why the use of ad blockers violate YouTube’s Terms of Service. We’ve launched a global effort to urge viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium for an ad free experience.”

As you can see, the answer is pretty predictable. As long as ad blockers exist, YouTube will fight them in every possible way. We are sure that the problem with long ads will be neutralized soon, as this fact does not cause a strong desire to buy YouTube Premium.

We will keep following the news developments. In the meantime, share your opinion in the comments and read our other articles in the Blog section.

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By Veronica Kovalenko

Veronica Kovalenko

Writer at Mediacube. Journalist with 5+ years of experience in fintech, fashion journalism, marketing, and SEO optimization. She has been working at Mediacube for a year and keeps up to date with updates in the world of YouTube, Instagram, Facebook, and TikTok and covers them in the Blog. Her articles count includes more than 400+ expert SEO articles on the topic of business development through marketing.