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YouTube will start showing ads next to the most interesting parts of videos
The new targeting format, called Peak Points, uses Gemini artificial intelligence to analyze videos and identify moments of peak engagement. As soon as this moment ends, the user is shown an ad.
Peak Points was introduced at a recent Upfront event in New York, according to TechCrunch. According to YouTube’s plan, ads after “peak points” will be more memorable, as viewers are most engaged with the content at that moment. This approach can be compared to a strategy called “emotional targeting,” where advertisers try to present an ad that matches the mood of the video.
However, we don’t think this approach will work for everyone. Many people prefer to watch videos without interruptions, especially if they evoke strong emotions. It is not yet known whether it will be possible to disable or skip Peak Points, as with regular ads. On the other hand, this is clearly a way for the company to encourage users to sign up for YouTube Premium.
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YouTube will also introduce a search feature for objects from Shorts
The beta version of the new feature will be launched in the coming weeks. It will enable users to find information about animals, plants, and objects featured in short videos.
When watching a video with a landmark in the background, YouTube will display a prompt suggesting that you use Lens to search for it and learn more about where the video was filmed.
Access to the feature will be available in the short videos section of the YouTube mobile app: when you pause a video, you can tap the Lens button in the top menu, then circle, highlight, or tap the item you want to find. The app will display visual matches and search results directly over the short video.
TikTok learned to animate photos using an AI feature
The tool is called AI Alive. The feature is already available in the Stories section, and according to the developers, it opens up new opportunities for creativity and self-expression.
AI Alive allows users to animate images, add movement, sound, and various effects. For example, a photograph of an ocean landscape can be transformed into a video with clouds floating across the sky, waves crashing on the shore, and the sunset gradually changing color. According to TechCrunch, it is also possible to “bring to life” a group selfie, in which AI will emphasize the emotions and facial expressions of its participants.
Currently, the feature is only available through Story Camera. Users can select a suitable photo from the Stories album and then activate AI Alive using a special icon on the editing screen.
Twitch will introduce rewind, vertical streaming, and more
The company announced its updates at the TwitchCon Europe event. Vertical streams are designed for comfortable viewing on smartphones. In the future, streamers won’t have to choose between vertical and horizontal formats at all: Twitch will support dual-format broadcasts.
An open beta version of “2K streaming” is also being launched, which means the ability to broadcast in 1440p. This feature will be available to all Twitch partners and affiliates. “Upgrading to 2k (1440p) streaming offers a noticeable step up from 1080p streaming, with richer detail, improved clarity, and better performance,” Twitch said.
The platform will also feature broadcast rewinding, which can be useful if viewers miss something during the broadcast or simply want to go back and rewatch something. The feature will be available in the summer, but initially only a small number of viewers will be able to use it.
