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YouTube is Testing a New Format of Long-Form Unskippable Ads
This time, we’re talking about 30-second videos. Previously, this format was not available to all advertisers, but now Google Ads has expanded its scope, meaning that long-form ads will start appearing to viewers much more frequently.
According to Dexerto, the new ads, ranging from 16 to 30 seconds in length, will be shown before videos exclusively on TVs, including Smart TVs and devices with Chromecast. These long videos will be broadcast alongside 6-second bumper ads and 15-second unskippable videos.
Anthony Higman, CEO of marketing agency Adsquire, commented on the change. He stated that users are likely to watch 30-second advertisements. According to him, 15-second unskippable videos have already proven their effectiveness, as they can be targeted by keywords and audiences, as viewers are forced to watch them until the end in order to move on to the content they want to view.
AI-generated Recommendations and Texts Have Appeared in YouTube’s Search Results
YouTube has begun testing a feature similar to AI Overviews, which is already used in Google’s search engine. Now, for certain queries, users will see not just a list of videos, but a more detailed response in the form of a main video, thumbnails of other clips, and text generated by artificial intelligence. To view the full version, simply click on the main video in the block.
When searching for videos related to shopping, travel, or local attractions, some YouTube Premium users in the US will see an AI carousel with results.
The feature is currently only available through iOS and Android mobile apps. It works exclusively with English-language videos, and will be in testing until July 30. According to an internal YouTube support document, only randomly selected Premium account subscribers in the US will be able to participate in the experiment.
Trump Delays TikTok Ban in the US for the Third Time
US President Donald Trump has officially extended the deadline for Chinese company ByteDance to sell its US assets of the TikTok app or cease its operations in the country for the third time by 90 days.
According to Reuters, the decision was made despite existing legislation requiring TikTok to cease operations if no progress was made in negotiations regarding its sale.
Trump has already postponed the start of the law twice, which was originally scheduled for January this year. After taking office for his second term, he did not immediately impose sanctions on the service and postponed the date first to early April and then to June 19. The president explained his decision by saying that TikTok played an important role in attracting young voters during the 2024 presidential campaign, and expressed confidence that Chinese leader Xi Jinping would approve the deal, which would allow the app to remain in the US.
Instagram has Once Again Begun Testing Reposts
Some users have already noticed the appearance of this feature in their accounts, and one of them reported that it can be used to repost their own content in addition to other users’ posts.
According to TechCrunch, not all users will appreciate Instagram adding yet another content format to a platform that is already overflowing with posts, stories, feeds, notes, direct messages, advertisements, and much more. On the other hand, some may like this update, as this feature will allow them to share and amplify engaging content in the same way they already do on other platforms.
Currently, Instagram users can share someone else’s post in their story, and the new repost feature will allow them to share the post in their feed. Besides, it will allow posting content repeatedly, for which users currently have to find workarounds and third-party applications.
The repost feature can help content creators increase their audience reach. Moreover, Instagram is overflowing with reposted memes and photos, often without credit to the original creators, so adding this feature could help ensure that content creators receive credit for their work when it goes viral, according to TechCrunch.
TechCrunch believes that it makes sense for Instagram to introduce reposting, especially given that this format has been adopted by other social networks such as Threads and TikTok. Besides, Twitter introduced a similar feature called “Retweet” back in 2009.
X Will Launch its Wallet and Investments This Year
Social media platform X intends to become not just a platform for communication, but also a full-fledged digital center for financial transactions. The company’s CEO, Linda Yaccarino, said that users will soon be able to invest and trade assets directly through the app.
According to her, social media users will soon be able to manage their personal finances — from paying for everyday purchases to performing complex financial transactions. According to management, these features should help X compete with the Chinese app WeChat, which has long been the benchmark for multifunctional platforms.
Plans also include the launch of the X Money digital wallet, created in partnership with Visa, as well as the possible introduction of a debit or credit card later this year, according to the Financial Times.
Telegram Now has a Fact Check Feature. But Not for Everyone Yet
This was noted by a specialized Telegram channel, whose editors discovered a “Fact Check” label under a post on the We TON channel. They reposted fake news from a well-known satirical website.
A highlighted “Fact Check” block was placed under the publication that said: “This information is false.” If you click on the “What is this?” button, a notification appeared stating that the explanation was provided by Telegram itself. However, Telegram has not yet officially announced the launch of the “Fact Checking” feature, and at the moment there is no fact-checking label under the post on the We TON Telegram channel.
Previously, there was information that Telegram was planning to cooperate with agencies that verify information. At the same time, users themselves will not be able to influence the results of fact-checking. Agencies for verifying information will be appointed by the governments of countries where Telegram is available.
