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YouTube Music Turns 10: Celebrating with New Features
A couple of weeks ago, representatives of the hosting service announced new features to celebrate YouTube Music’s first major anniversary. What new features does the platform offer? Now fans can share publicly created playlists and leave comments directly under a music compilation. Moreover, YouTube will now automatically suggest a daily selection of songs based on your tastes and preferences.
YouTube, in collaboration with Bandsintown, also adds notifications about shows, releases, and other news from your favorite artists. That way, you’ll definitely be informed about all the news. As a bonus, there will also be special badges for loyal fans awarded to the best listener, the first person to watch a new music video release, etc.
YouTube Hype Now Available Worldwide!
Earlier, social media was already overflowing with announcements about a new tool for creators called Hype. Now it is available worldwide. What uses will this new tool have for creators? The program includes ready-made video templates in the YouTube Create app, the appearance of a “Hype” button under videos by new creators, and more. Thanks to this update, viewers can support new creators with just a click of a button. This will help promote engaging content around the world.
Creators will receive points from viewers, and their content will be featured in a special section called Hype. There, viewers can find the week’s trending content and discover new YouTubers who may become their favorites.
Instagram Tests Popular Picture-in-Picture Feature
YouTube has long since adopted this feature, as it is really convenient for users. Now, the news portal TechCrunch has shared that viewing multiple Reels simultaneously has become available to a larger number of users.
What is the advantage of this feature? From this point on, users can watch Reels thumbnails and continue searching for content that suits them. This is especially convenient for Gen Z who watch videos very quickly and are always looking for something new and fun. This way, you won’t miss any updates or news in your feed, because you can consume twice as much content at once.
Instagram Introduces New Engagement Metrics for Reels
According to Social Media Today, now Reels engagement metrics can be tracked in the same way as on YouTube. This was designed to help creators better understand the success of their videos and know which metrics to work on in the future.
Instagram has added a new Retention chart to show how long viewers watch a particular video. In addition to this metric, they added Skip Rate, which will indicate the percentage of people who decided to skip your video after watching it for a couple of seconds. These features will definitely help you approach Reels in a more professional and serious manner.
Now Instagram Reels Can Be Turned Into a Series
We’ve seen a similar feature on YouTube before. Now it has been announced on Instagram as well. What is it all about? If a creator has filmed several videos on similar topics, it will now be possible to combine them into a single playlist and divide them into parts. Thus, after finishing one part, the user can automatically move on to the next one by clicking the “Part X” button. Now you won’t have to scroll through all the Reels to find the rest of the story. It’ll be way faster and more convenient.
TikTok Monetizes Creators’ Actions on Live Streams
Previously, many internet portals reported on streamers who behave like NPCs and only perform certain actions in exchange for specific donations. TikTok noticed this trend and decided to make it more civilized.
Now every viewer has the right to send a donation to the creator with a request for a specific action. Don’t worry: it will all be within reason. Creators can write their own scripts for 6 actions in exchange for certain donations. In turn, viewers choose which of these combinations they would like to see their favorite creator perform.
Now YouTube Advertising Will Promote Creators
According to insights from the TubeFilter portal, advertising with creators on YouTube will now look completely different. Previously, many YouTubers complained that advertisements featuring them appeared in the video feed, but they did not profit from this, as the potential audience could not go to their channel.
From now on, advertisements will mention not only the brand, but also the creator’s channel. So, if a viewer is interested in a YouTuber from a video, they can easily go to their channel and immediately consume the content. YouTube hopes that this will ensure that both parties involved in this collaboration are 100% satisfied.
