Instagram is testing a complete reset of the recommendations feed – for those who want a fresh start

According to TechCrunch, the new feature is aimed at users who feel that recommendations are no longer relevant to their interests. For example, perhaps a person may have liked cooking recipe videos in the past, but then their interests changed, yet the algorithm keeps recommending that content in Reels and the Explore page.

Once reset, personalization will start all over based on interactions with posts and accounts. The reset will also offer an option to view a list of accounts the user is subscribed to in order to unsubscribe from influencers whose content is no longer relevant to the person. 

Notably, this update is similar to a feature that TikTok launched last year that allows users to reset their “For You” recommendation feed.

By Andrew Masenzov

Andrew Masenzov

Wright at Mediacube. Professional journalist with 15 years of experience, copywriter, movie critic, and marketing Blog editor. He has been working at Mediacube for 4 years and is an expert in YouTube and other social platforms. He has written 500+ pieces of content for the corporate Blog and for third party publications.