3-minute YouTube Shorts are Now Available to Everyone!

Back in October, YouTube announced an increase in Shorts’ timing to 3 minutes. The feature was initially tested on a group of users and caused mixed feelings. Since it was stated that all videos under 3 minutes would become Shorts, creators had fears for old content.

Many mistakenly thought that old short videos would also go into the Shorts feed, which would ruin the stats. However, the YouTube team was quick to dispel this myth. Only fresh short videos will go to the YouTube Shorts feed.

After a few rounds of finalizing the update, the new feature was announced in the X account of a YouTube Liaison representative :

“Creators! We’ve entered Phase 4! You can now use the Shorts creation tools to make up to 3-minute Shorts! 

• Launch the Shorts camera from the main YouTube app

• Tap the timer top right so it switches to 3m, and 

• Get with the contenting!”

Now creators should keep in mind that all new videos under 3 minutes will go straight to the YouTube Shorts feed. Is that good or bad? In our opinion, with the current rise in popularity of YouTube Shorts, this update will be a cool opportunity to attract a new audience. At the very least, the fact that Shorts reportedly get over 70 billion views should motivate you. Therefore, we advise you to try to adapt your content to the vertical format.

We will keep following the news from the world of social media. In the meantime, read our other news and articles from the Blog section.

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By Veronica Kovalenko

Veronica Kovalenko

Writer at Mediacube. Journalist with 5+ years of experience in fintech, fashion journalism, marketing, and SEO optimization. She has been working at Mediacube for a year and keeps up to date with updates in the world of YouTube, Instagram, Facebook, and TikTok and covers them in the Blog. Her articles count includes more than 400+ expert SEO articles on the topic of business development through marketing.