YouTube Wants to Combine Long and Short Videos in One Feed

Yes, you can say that this goes against the very concept of Shorts, but when you have 70 billion views per day, you will eventually start wondering about how you can monetize it.

“To try to help viewers better discover content across channels, formats, and lengths on YouTube, we’re running a few small experiments on the Watch Page and with Shorts. If you’re a viewer in the experiment, these new discovery experiences could include a mix of video formats including long-form videos where you’d usually see Shorts (example: the Shorts Feed) or new feeds of long-form videos,” — YouTube stated.

We asked Mediacube COO Roman Kolodko about how to perceive this innovation:

The platform itself generally acknowledges that this could be a rather unusual experience, but still hopes that the videos will be promoted better this way. In any case, even if this experiment does not live up to expectations, it will still be interesting to watch.

By Andrew Masenzov

Andrew Masenzov

Wright at Mediacube. Professional journalist with 15 years of experience, copywriter, movie critic, and marketing Blog editor. He has been working at Mediacube for 4 years and is an expert in YouTube and other social platforms. He has written 500+ pieces of content for the corporate Blog and for third party publications.